Keep up-to-date with the best hospitality social media dates throughout the year. Including National Tea Day, Fairtrade Fortnight, National Relaxation Day and more.

Standing out in a busy marketplace isn’t just about having the most luxurious amenities or the best location. It’s about connecting with your guests on a deeper level. Whether you’re managing a boutique hotel, overseeing a holiday park, or running a cosy self-catering cottage, understanding and leveraging your purpose can elevate your marketing from mere advertising to meaning connections with your guests.

Awards and accreditations are crucial for maintaining a competitive edge in the hospitality industry. These accolades not only validate your establishment’s quality and service but also play a pivotal role in attracting guests and enhancing your reputation. Let’s delve into why hotel awards and accreditations matter.

Be part of this exclusive hotel survey and insight report in partnership with AA Media and Clockwork Marketing. Enabling your business to benchmark and make key decisions for the future.

Grow direct hotel bookings in 5 simple steps

HotelREZ Hotels & Resorts have joined up with Clockwork Marketing to explore the potential hotels have to deliver stunning websites with an engaging customer journey to contribute to a strong direct booking strategy.

Your hotel data is crucial to running a successful business. Google Analytics can provide insights into what marketing is working best, how your website is performing and to track your direct bookings. As specialists in using Google Analytics for hospitality, Clockwork is helping their clients with the transition to the new version.

Best Loved Hotels and Clockwork Marketing are back with a second series of stellar marketing masterclasses.

September 2022 - Sell more gift vouchers this Christmas

October 2022 - 5 quick wins to get more website traffic from Google

January 2023 - How you can brand your hotel to win more guests and recruit staff

February 2023 - The 6 secret steps for boosting your direct bookings and reducing your OTA commission

An awesome series of on-demand marketing masterclasses are a click away.

April - Boosting Instagram for hotels - social media for hospitality

May - Getting found in Google for hotels – search engine optimisation for hospitality

June - The importance of a great hotel brand and how you get one - brand strategy for hospitality

July - Boosting direct bookings: The customer journey - Direct marketing strategies for hospitality

Originally Streamed Wednesday 20th August 2025, 11:00am online

Get the jump on festive planning with our Christmas preparation workshop. Learn to craft attractive festive packages, develop early-bird booking strategies, and create marketing campaigns that capture advance bookings whilst your competitors are still focused on summer.

Streamed on Wednesday 28th January 2026, 11:00am online

Your website will make or break your direct booking strategy this year—yet most hospitality businesses are leaving money on the table through easily fixable issues. Join this practical session to discover the critical website elements that dramatically impact conversion rates and guest confidence.