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    Marketing with purpose

    How hotels can communicate their sustainability, accessibility & inclusion
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Share your brand values with tomorrow's travellers

Wednesday 17th July, 11:00am

Travellers are more conscious when deciding their next trip. Sustainability, accessibility, and inclusion are no longer just buzzwords – they are vital considerations that your guests make when booking. Recognising this paradigm shift, Clockwork Marketing has partnered with HotelREZ Hotels & Resorts to share insights on how you can market your hotel brand with purpose.

This immersive webinar will equip hoteliers, managers, and industry professionals with the knowledge and strategies to authentically communicate their values and resonate deeply with guests who prioritise ethical and responsible travel.

WATCH ON DEMAND

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What you can expect from this webinar

On this webinar you will learn from Clockwork Marketing’s experts about:

  • The importance of knowing your brand 'why'
  • What travellers are searching for online
  • Methods to communicate how you are being an authentic brand
  • Examples of how other brands are talking about their values
  • Using your website to position your hotel

By aligning your brand messaging with your commitments to environmental sustainability, inclusivity, and accessibility, your hotel can attract a rapidly growing segment of conscious travellers seeking experiences that align with their personal values and connect with your guests on a much deeper level.

Nielsen's research reveals that 66% of consumers are more willing to make purchases from brands that prioritise ethical and sustainable practices. By positioning your hotel as a purpose-driven business, you can tap into this influential consumer base, driving not only increased direct bookings but also fostering brand loyalty and advocacy from guests who value authentic brand experiences.

WATCH THIS WEBINAR REPLAY

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HotelREZ 20 Years
About HotelREZ Hotels & Resorts

HotelREZ Hotels & Resorts offer bespoke full service distribution and representation services including agency, GDS, booking engine and web development solutions. Their global marketing and demand generation programmes grow market share and increase incremental revenues.
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About Clockwork Marketing

Clockwork Marketing specialises in hospitality and hotel marketing. Our services are specific to the hospitality industry, our strategies have been maximising results since 1992. As a specialist hospitality and hotel marketing agency, we take the stress and weight of marketing from your shoulders and enable confidence in the direction you’re headed. Our mission is to give you presence, through original creativity, positioning your hospitality business as part of a travel fantasy.