Best Loved and Clockwork Marketing delivered an essential series of webinar content for hotel owners, GMs and marketing specialists available on-demand to help your with great marketing tips to boost your bookings.
Boosting Instagram for hotels
Social media for hospitality
Getting overwhelmed with social media? Hashtags, reels, engagement, reach and audience profiling? This masterclass will give you practical insights and guidance on the best use of social media to make your hospitality business stand-out.
On this webinar you will learn from Clockwork Marketing’s social media experts about:
- Reels v stories v posts
- Social dos and don’ts
- Finding and using #tags
- Leveraging user generated content
- Best times to post
- Your Instagram brand
- And more
Getting found in Google for hotels
Search Engine Optimisation for hospitality
Confused with Google? How do your competitors come up higher in Google search results? Google Business Profile and keywords are a crucial part of your Search Engine Optimisation strategy. This masterclass will give you practical insights and guidance on the best use of Google Business Profile to make your hospitality business stand-out.
On this webinar you will learn from Clockwork Marketing’s Search experts about:
- Tips for being found on Google
- New sustainability features in Google search
- New hotel booking links in Google search
- Optimising location-based search
- Optimising your Google Business Profile
The importance of a great hotel brand and how you get one
Brand strategy for hospitality
What’s the point of a strong brand? A great brand will make you stand out from your competitors – attracting and retaining customers and staff. This masterclass will give to practical insights and guidance on how to develop and use a strong brand to make your hospitality business stand-out.
On this webinar you will learn from Clockwork Marketing’s strategic experts about:
- The meaning of brand
- Emotive branding
- Creative content
- What great hotels do with their brands
- How to identify your brand story
Boosting direct bookings: The customer journey
Direct marketing strategies for hospitality
Spending too much on OTA commissions? Want to drive more direct bookings? Understanding your customers journey will enable you to acquire, engage and convert guests efficiently, resulting in more direct bookers. This masterclass will give you practical insights and guidance on marketing techniques to boost direct bookings, how to keep customers engaged and why a great booking engine matters for conversion.
On this webinar you will learn from Clockwork Marketing and Best Loved’s experts about:
- How to acquire customers directly
- Digital marketing tips for direct campaigns
- Engaging your customers online
- Website user experience
- Linking to promotions
- Making the booking process easy