Helping you through coronavirus with brand awareness and creativity
  • Anti-social dining

    We love the bravery of St Moritz Hotel in Cornwall that has claimed socially-distanced dining as its own with The Anti-Social Club. Instead of viewing social distancing as a necessary evil, the hotel has turned it into a selling point with exclusive, private dining for bubble groups of guests. Shows us all how even the most negative situation can be turned on its head and into an experience benefit. Great stuff.

  • Father’s Day Gift Vouchers

    If you have the ability to sell Gift Vouchers online, Father’s Day is a good time to promote your offering. With longer, more flexible booking terms, people can purchase for their loved ones in the knowledge they can enjoy the experience any time over the next 18 months.

  • #Whilewewait

    For outdoor swimmers, the lockdown has proved a long time to wait for some to get back into the water. In the meantime The Outdoor Swimming Society ran a photography competition of beautiful locations where people swim. The results in are stunning. A great idea for hospitality providers to run similar contests and promote their locations via guests photography. Photo: John Stubbs

  • World Ocean Day

    To raise awareness of World Ocean Day, swimwear brand StayWildSwim exchanged free shipping codes with followers who participated in a litter pick and tagged a photo of their work to the brand. Neat idea that seaside hotels, cottages and holiday parks could replicate with a value added gift of their choice. Photo: jonoimages

  • No waiting here

    The Cary Arms in Devon has launched a waiting list for people who want to register their interest in staying prior to its re-opening. The list gives the hotel an idea of the level of interest in people wanting to stay while also creating a sense of special treatment for those on the list, who will get some free champagne when they come to stay.

  • Free for all

    For some, the idea of crowds of day trippers coming to their picturesque locations before their businesses are open is a sensitive issue. For others, perhaps more forward-thinking, they are offering free car parking to alleviate pressure on seaside villages. A smart idea to encourage some reciprocal good will post 4th July.

  • Sounds of the country

    This was one we spotted earlier in the lockdown but it didn’t make the cut then (record pun). The Pig Group launched a Spotify list to help guests remember the experience and sounds of visiting one of its country house hotels while at home. Sounds like a hit.

  • Don’t visit Woolacombe

    Whilst follow Government guidelines, Woolacombe Bay Hotel have come up with a neat reverse psychology blog of 20 reasons why you shouldn’t ever visit the beautiful 1km beach. Ever. No really you shouldn’t.

  • #VirtualTravelTuesday

    If you’ve not used the hashtag yet, hospitality businesses have been using #virtualtraveltuesday to post beautiful location shots while not promoting people travel to where they are yet. Useful for hotels and accommodation providers to use in June, prior to re-opening.

  • People staying in for afternoon tea

    Searches for delivered afternoon tea have rocketed during lockdown according to Google research this week. People wanting to treat themselves or celebrate birthdays and anniversaries are searching for “Cream tea” or “Afternoon tea” online above other food enquiries. Hotels not offering the service could look at the English tradition as a trial for re-opening post 4th July.

  • Message of hope

    Turner Prize-nominated artist, Mark Titchner, has taken his 2012 artwork to the streets with a poster campaign message of hope to get everyone through these times – Please Believe These Days Will Pass. Something I’m sure in hospitality, we can all appreciate.

  • The Great Outdoor Café

    A new campaign has been launched by Alan Lorrimor of Piano Works called the Great Outdoor Café, lobbying Government to direct local authorities to deregulate and extend the space outside existing hospitality businesses for distanced tables and chairs for eating and drinking. Alan is asking operators to support the campaign.

    Support the Campaign

  • A scent of support

    A new range of scented candles have been developed in support of the hospitality industry. Home fragrance brand Earl of East has developed a range of candles to support charity, Hospitality Action. The candles smell like the places we miss most such as cinemas and local pubs.

  • Soar Mill Cove crowdfunder

    South Devon's Soar Mill Cove hotel has launched a crowdfunder page for people to support “The Cove” with forward-sell experiences and rewards to be taken later in the year.

    Support Soar Mill Cove
  • Virtual holiday planning tool

    Carbis Bay has launched a virtual holiday planning tool for people to book a video tour of the property and plan when they will visit the property in the future.

  • Butlins in the 80s

    A new photo book is reviving Butlins, the iconic holiday park from the 1980s, with a selection of photos taken in its heyday. We love the strapline.

  • Upsell Gift Vouchers

    Many hotels and spas are using Gift Vouchers with flexible and long booking options for guests, to bring in cash now. We spotted Harrogate’s Majestic Hotel & Spa great upsell of bathing oil spa product which is great for home lock-down now but with a £25 complimentary spa day voucher for when things get back to business.

  • Payitforward scheme

    Many London hotels and hospitality businesses are using the brilliant Payitforward scheme set up by the Mayor of London, Sadiq Khan. Help businesses like the world famous Peggy Porschen Cakes survive by paying for your travel in advance.

  • Animators promoting positivity

    We’ve mentioned the importance of illustration in this week’s communication as we progress down the road to recovery. Creative Review has highlighted London animators response to lockdown with a video of different works showcasing their creativity and also positives that they have taken from life in lockdown. Includes Emily Downe’s illustration as pictured.

  • Keeping staff motivated

    Boutique Hotelier has put together a great list of the many different ways hotels are keeping staff motivated during their time working at home or on furlough, from Zoom parties to Quiz nights with takeway deliveries for the winning team members.

  • The view from where you are

    A couple of creatives on the other side of the pond are asking people around the world to send them their home views from lockdown via Twitter. They then recreate the views as vintage postcards with appropriate typefaces and greeting messages from different places worldwide. A nice idea hotels could recreate for their social channels, flipping the sharing of location imagery.

  • Boost for blogs

    With more time at home and online, people are more receptive to longer content at this time. Blogs are particularly well received as long as the topic is tailored to the fact people’s circumstances have changed. Lake Country House published a lovely slow living blog this month, extolling the virtues of being at home and the benefits of enjoying a slower pace of life at this time. Other nice blogs we’ve spotted is this 'spotting wildlife at home' blog from Canopy and Stars and a great interview with St Michael's fish supplier, giving the human story on the hotel's food provenance.

    Read about slow living
  • NHS workers bumper giveaway

    Many hospitality companies are helping out the NHS from providing rooms for key works to giveaways. We have to highlight Harbour Hotels though. It's launched a giveaway of 250 two-night stays for NHS workers once lockdown has finished. Bravo. Nominate an NHS ICU hero to enter on its social channels.

  • Kindness will keep us together

    While not hospitality related, the Red Cross has a beautiful poster campaign running which asks us all to be kind during the coronavirus crisis. We love the graphic design and sentiment of the campaign.

  • Go on a VR tour

    Virtual Reality (VR) has long been touted as a great part of the future of hospitality. You can take a trip along the waterways of the South West with these great at home VR videos, demonstrating how the highlights of your location can be promoted using new technology.

  • Virtual wedding tour

    Ye Olde Bell in Nottinghamshire hosts hundreds of weddings throughout the year and enquiries haven’t stopped despite coronavirus. To expand its service during this time, the hotel & spa is offering at home virtual tours of the facilities for any prospective engaged couples.

  • Bring the outside in

    Hotel Penzance has recently refurbished bringing the beautiful seascapes of its location inside as well as refreshing some of the boutique hotel’s most used spaces. With people at home with more time to absorb longer content, the hotel’s website blog takes you on a virtual tour of the property and location and was also sent out as a link in an email campaign.

    Take virtual tour
  • Pause, breathe in, exhale

    A lovely email from St Michael’s in Cornwall wished their subscribers Happy Easter, while reminding people that the sea, beach and hotel would be waiting post-lockdown. It also included a nice mindfulness video with their resident yoga expert talking over relaxing images and sounds of the sea. Now breathe.

    Download Mindfulness Video
  • Virtual Easter egg hunt

    While Easter Egg Hunts around Bowood House and Gardens were out, a Virtual Hunt for children (and adults) at home was well received. An anagram of letters were hidden around the Bowood website for eager beavers to find. A downloadable worksheet provided some clues and other activities for kids to complete.

  • A little book of wellness

    With people at home in mind, The Glass House in Essex has produced a Little Book of Wellness. The eight page booklet features positive affirmations of health, meditations, yoga exercises and mindful colouring alongside vegan recipes and exercise workouts for people to try at home. The booklet has been emailed and shared on the Glass House social channels for people to download and/or print.

    Download Little Book of Wellness
  • Save your favourites

    While Premier Cottages members have had to stop promoting travel to their cottages, the hospitality business has been highlighting its “save to favourites” website functionality. With lots of people spending time browsing online, visitors to the site can search for different cottages and save those they like the look of for later.

  • At home talent show

    Whether we admit it or not, we all like a good talent show. Lady’s Mile Holiday Park is used to hosting theirs on stage at their park on Saturday nights. Unperturbed by events, the holiday park ran an online talent show with a prize giveaway for the best three performers as chosen by social media followers. Guys and gals posted their best turns on Facebook with best collated together in a final talent show post.

  • #sharedyoursaved

    With the Government restrictions on travel and Cornwall residents asking people to stay away from their second homes, Tonic of the Sea swimmer, Katie Maggs has come up with a wonderful hashtag for sharing photos on Instagram. #sharedyoursaved asks people to share their saved photos from past visits to the coast from their homes, thereby helping people escape to the sea virtually. We love this idea and think it will be great for any hotels or hospitality businesses by the sea or with dramatic scenery to share with their followers and encourage photo-sharing of their beautiful locations.

  • At home spa treatments

    With Spas closed and people at home thinking about their health and wellbeing, many innovative spa teams have designed at home spa treatment guides for people to try out.

    Woolacombe Bay Hotel has a nice five-step DIY Face Masks treatment you can try in the comfort of your own home. The North Devon hotel and spa is then asking people to share their best face-mask pictures on social media as a bit of fun.

    Learn More
  • Fun for kids at home

    With the Easter holidays approaching, it’s time for parents home schooling to look at more fun activities for the children. Some holiday parks like family-friendly, Lady’s Mile, have already helped out with anagrams and word searches, online magic tricks and virtual bingo. Who wouldn’t want to get involved.

    Learn More