Why a balanced approach is always best
We’ve already seen a number of emails announcing new cleaning regimes with different images communicating preparations from a number of hotels. While the message is definitely, “we are adhering to all new Government guidelines”, we wouldn’t recommend going over-the-top with staff in masks and aprons imagery.
Such images will remind people of hospitals and photos we’ve seen in the media, rather than your beautiful location; where they can escape the news and home lock-down - even if it is just 30 minutes from their home.
Think about reassuring guests with illustrated guides, that might offer a lighter touch while demonstrating deep cleaning and distancing processes, both for digital marketing and in-house.