With life turned upside down over the last few months, it’s likely that your social strategy set out at the beginning of the year has all but gone out of the window, and in many cases has become very short term and reactive.
However, as we begin to navigate a ‘new normal’ post-lockdown, you may be starting to think about planning a (flexible) social strategy for the coming months.
With this in mind, we have put together the following tips to help you understand the latest Facebook algorithm in order to maximise your reach and success on Facebook and Instagram: