SEO does not sleep
SEO (Search Engine Optimisation) does not stand still. If you slip down search rankings, it means your competitors are going up.
When the bricks and mortar of your business temporarily closes, your online presence is more important than ever. Some of Google's real estate (search results) is paid for, but large areas can be influenced by SEO.
Improving best practices
An SEO review is an essential practice to conduct regularly; our specialists will identify and understand what can be improved on and off your website for Search Engine Optimisation (SEO).
We will review three key areas of SEO on your website against best practices and known ranking factors for Google, Bing & Yahoo.
- XML sitemap validity
- Robots.txt set up correctly
- Domain resolve & redirection
- URLs search engine friendly
- Meta Titles & Meta Descriptions
- Heading Tags & Structure
- Image Alt. Attributes
- Broken links
- Mixed Content
- Backlink Review
- Structured data: schema.org, OG tags & Twitter cards
- Page speed
- Mobile usability
You can use the report of actions to improve your SEO and make real improvements to your SEO and rankings.
SEO is not a one-off fix and will need to be worked on continuously to maintain rankings for your key and seasonal message. It should be a pillar of your 12-month digital marketing plan.Get your audit and report