- Drive website traffic to generate day/season ticket sales for Spring and Summer 2021
- Attract new visitors to the Bowood website
- Increase website traffic to the Bowood website
- Increase day and season ticket sales
"Clockwork has created and managed multiple PPC advertising campaigns for us, as well as supported us in other digital marketing campaigns and the results have been fantastic! One campaign generated £174,000 of income with an ROI of 1:68. The direct contribution of their paid advertising knowledge and strategic marketing has increased our website traffic and revenue. It has been a pleasure working and collaborating with Clockwork, they really are hospitality marketing specialists"
Jen Edmonson, Head of Marketing at Bowood
What we did
We created a designated and targeted PPC (pay per click) campaign with the view of achieving the set out objectives of the client - to increase purchases of Day and Season tickets for their House & Gardens attraction.
Two landing pages were assigned to drive traffic to for this campaign. We optimised these landing pages for Organic Search results as well as PPC keyword optimisation and user experience, to make the booking process quick and easy.
We then created "Search" PPC campaign ads to drive more people to the relevant landing pages.
To maximise the potential of conversion and efficiency, we monitored and tweaked this campaign over several months to achieve the results throughout Spring and Summer.
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