Hospitality marketing
insights

The hospitality industry never stands still. Here's where we share deeper insights that help you stay ahead – practical advice, industry trends, and marketing wisdom from more than three decades in hospitality marketing.

Hotel Marketing Trends 2025/26 report cover featuring stylish hotel room

Download Hotel Trends 2025

14 Apr, 2025

Top 7 Hotel Trends 2025

2025 Hospitality Social Calendar by Clockwork Marketing displayed on a white surface, showing the month of May with key dates and marketing tips.

Hospitality Social Media Calendar 2025

1 Jan, 2025

Keep up-to-date with the best hospitality social media dates throughout the year. Including:

National Tea Day
Fairtrade Fortnight
National Relaxation Day

Woman in bathrobe enjoying coffee and breakfast in bed

Marketing with Purpose

31 Oct, 2024

Standing out in a busy marketplace isn’t just about having the most luxurious amenities or the best location. It’s about connecting with your guests on a deeper level. Whether you’re managing a boutique hotel, overseeing a holiday park, or running a cosy self-catering cottage, understanding and leveraging your purpose can elevate your marketing from mere advertising to meaning connections with your guests.

Group of friends enjoying dinner and drinks at a restaurant

Hotel and spa awards and accreditations for hotel owners

16 Sep, 2024

Awards and accreditations are crucial for maintaining a competitive edge in the hospitality industry. These accolades not only validate your establishment’s quality and service but also play a pivotal role in attracting guests and enhancing your reputation. Let’s delve into why hotel awards and accreditations matter.

Four people interacting cheerfully in a modern indoor setting, with one person seated in a wheelchair.

UK Hotels in Focus: 2024 and Beyond

31 Jul, 2024

Be part of this exclusive hotel survey and insight report in partnership with AA Media and Clockwork Marketing. Enabling your business to benchmark and make key decisions for the future.

Laptop, coffee mug, and plate of cookies on a wooden table on a cozy balcony with string lights.

Webinar: The anatomy of the perfect hotel website

7 May, 2024

Grow direct hotel bookings in 5 simple steps

HotelREZ Hotels & Resorts have joined up with Clockwork Marketing to explore the potential hotels have to deliver stunning websites with an engaging customer journey to contribute to a strong direct booking strategy.

Group of friends clinking glasses in a toast while sitting together at a table.

Webinar: Strategies to Secure Summer Bookings in 2024

2 May, 2024

Drive a steady stream of direct bookings with confidence.

HotelREZ Hotels & Resorts have joined up with Clockwork Marketing to deep dive into the opportunities for hotels this summer with data-driven marketing strategies.

Woman standing by car with mountains in the background

Sustainability for UK Hotels: A Guide for Owners and Managers

4 Apr, 2024

Embracing sustainability is not just a trend, but a business imperative – guests are searching for and seeking out hotels that take sustainability seriously. Here’s a comprehensive guide on how you can deliver sustainable practices into your hotel’s operations across five critical dimensions.