Partially Addressed Mail
Partially Addressed Mail lets you target small groups of carefully selected households. It is a GDPR safe way to reach new guests.
There are a couple of ways of targeting new guests using this method.
‘Topping up’ targets people in postcodes where you already have customers.
‘Lookalikes’ are new postcodes identified as ‘similar to’ those where your guests live.
Combining the two will give you more significant coverage of potential customers and help to make your campaign successful.