Independant Hotel Marketing Funnel
Independent hotels are one of a kind. Your small-scale, unique hotel has its own story and character which we take time to understand. We then follow a tried and tested methodology to get great results, with a few secret weapons thrown in.
The funnel is a well know marketing principle that orders a customer’s booking journey into distinct stages. These are awareness, interest, desire and – only then – action.
This funnel works well for independent and boutique hotels, and can be matched to specific tactical marketing activity. To get your customers around the Monopoly board to ‘go’, you simply lead them through these steps.