Know Your Followers
Your Instagram account needs to get your customer’s attention, then draw them down the rabbit hole and into your world. If your content is as compelling as it ought to be, that’s an idle scroll and the rest is history… but first, it is essential that the look, tone, and feel of your account speak to them.
Messaging and captions are integral to your audience. Still, the visual aspects of your account resonate first - people won’t bother to read your captions if your images don’t look good. It’s a wall, so think of it this way; if it isn’t good enough to frame and hang in the hotel, it isn’t good enough for your Gram. Instagram users have become habitual ‘scrollers’ due to the saturation of imagery on their walls; your content needs to stop them in their tracks.
Be Consistent with Colour
Start your account with the building blocks: a primary colour scheme. A consistent palette makes your images and videos look like a curated collection, rather than a mishmash of jarring imagery.
Similar lighting conditions can mean a lot too, or a chosen brand filter which will keep your grid consistent in style and colour. The most liked and most used filter in the world is Clarendon - it highlights and brightens while adding subtle depth and saturation to any photo. Juno, Gingham, and Lark are close contenders. Have a play with the options - you might stumble on the next great post.