Why this is critically important: Google’s Universal Analytics will stop tracking on 1st July 2023. From July, without action, you will no longer be able to collect data of all the activity on your website, and subsequently lose all your data history by December 2023.
TAKE ACTION NOW
Upgrade to Google Analytics 4 now to maintain access to business-critical insights about your website and direct bookings. Book in your upgrade to Google Analytics 4 before you run out of time.
The end of Universal Analytics
Universal Analytics (UA) is the current version of Google Analytics that you are most likely familiar with. This is being replaced by Google's new version, Google Analytics 4 (GA4).
The good news is you can upgrade to GA4 now to access essential insights about your business data.
Why it Matters
All Universal Analytics accounts will stop tracking on July 1st 2023.
To keep tracking crucial customer information you will need to migrate your Universal Analytics account that sits behind your website to Google Analytics 4 as soon as possible before this date.
Read our blog about Google Analytics 4 (GA4) for hotel owners for more information about the change.
We’ve been hospitality marketing specialists for 30 years and understand your business in a way only insiders can. We know what customer behaviour is crucial to track to provide valuable business insights.
Upgrade to Google Analytics 4 with confidence that you will be measuring your website correctly. Book your setup before you run out of time.
The Essential Set Up
- • Track the engagement levels of your online customers and the success of your website.
The Ecommerce Set Up
- • Measure the above plus...
- • Track all purchases made through your website's booking engine.
Custom Event Tracking
- • Measure all the above plus...
- • Track additional aspects of your website like specific buttons, forms and more.
- • Personalised presentation about your website including visitors, booking conversion, website engagement and a whole lot more! Includes comprehensive benchmarking insights, so you can see how your website compares to similar (anonymous) properties.
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