Brownsword is a respected independent hotel group, voted AA group of the year in 2017 and 2018. They curate special places in both rural and urban locations, embodying a personal ethos of great hospitality.
- Generate revenue through room bookings
- Increase dining reservations
- Increase website engagement
- Sell gift vouchers
- Generate more enquiries for conference and weddings
"Clockwork have been fantastic at tailoring the CMS to match our needs, which actually evolved with the project beyond the initial brief. Their experience with hotel website design and build really helped with understanding the many different commercial facets of the properties along with booking engine integration."
Brownsword Hotel Group
What we did
We launched fully responsive websites for the Brownsword Group and Abode properties, marketing their brands in very different ways.
With clear, carefully selected messaging, the new group websites emanated sophisticated quality and were easy to use. This was accomplished with quality wide-screen imagery, contemporary designs, easy navigations, and clear calls to action.
The navigations had a sticky menu pane, and 'book a room' call to action, which follows users as they browsed the sites. Other features included links to sister hotel sites, newsletter sign up forms, and prompts for more engagement via social media.
Design & Development
We live and breathe hotel websites, which means we know how to create a website that truly works hard for your property.
We can prepare optimised content for your entire website, creating accurate, engaging copy that helps you really shine.
Profiling allows us to understand your customers' attributes and buying habits, which helps inform the marketing activity.