St Michaels Resort

Organic Website Visitors

Organic Website Revenue

Direct Booking

Project  Objectives

St Michaels previous website was losing revenue. It was built in WordPress, had minimal security, and was under the responsibility of a single freelance developer.

Clockwork needed to:

  • Deliver a creative new website layout and design
  • Create conversion optimised pages
  • Make the site faster
  • Make it mobile ready / easy to use
  • Make the homepage navigation simple
  • Improve the hierarchy of information/messaging

What we did

We kicked-off this large-scale web project with an intensive two-day workshop, to understand exactly what St Michaels wanted to achieve.

Our workshop included branding ideas, persona creation, and refining what their website needed to deliver. From this we created a detailed web specification and sitemap.

The next stage was defining functionality and content requirements. We generated wireframes with a basic navigation, followed by a fresh website design.

Following on, we built their website to work on mobile first, using the Clockwork content management system (CMS). This lets users add content to mobile, tablet, and desktop views for different visitors.

Lastly their site was populated with expert copy and full training given before going live.

Visit Website
Putting St Michaels Resort in front of ‘high intent’

Organic revenue up 42%


"We’ve focused on putting St Michaels Resort and our spa experiences in front of ‘high intent’ customers by improving our rankings on Google Search

We've seen a 45% increase in our organic website traffic and an organic revenue increase of 42%, since working with Clockwork on our SEO strategy."

Stuart Beveridge, Head of Marketing at St Michael’s Resort 


Bookings await the bold

Are you in need of hospitality marketing support? Perhaps you need a new website to fuel wanderlust? Whatever your business need, everything we recommend is with your individual success in mind.

If you like what you've seen from our client work, we'd be delighted to chat about your next project with a cup of coffee.

Get in touch with us using the form below or call us direct: 01803 872999