Case Study

Lady's Mile
Holiday Park

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Lady's Mile Holiday Park

Lady’s Mile Resort in South Devon is a multi-award winning family-run park dedicated to giving everyone a holiday to remember. Located in one of the most beautiful parts of Devon and less than a mile from the beautiful ‘Blue Flag’ beaches of Dawlish Warren.

After taking over the website hosting and maintenance, Clockwork Marketing was asked to drive their digital marketing strategy across email, SEO, online ads and web content.

Project
Objectives

Boost Black Friday Bookings.

In 2018 Lady’s Mile Holiday Park achieved substantial sales around Black Friday sales. In November 2019 we started marketing for them. Our first task was to promote their "Black Friday" offer—20% Off all 2020 Holiday Bookings.

What we did

  • Designed a conversion boosting landing page
  • Sent a series of traffic driving emails
  • Created attention grabbing social ads & posts
  • Set up a paid ad display campaign
The results

Following the above marketing activity, we successfully went on to achieve a revenue increase of 157% on their previous year.in Black Friday Bookings for our client, an increase of 157% on their previous year.