Searles Leisure Resort
Searles Leisure Resort is an award winning UK holiday resort for families and couples that has been welcoming holidaymakers and creating happiness for all ages for over 83 years.
We live and breathe hotel websites, which means we know how to create a website that truly works hard for your property.
We can recommend the best tools and approach to drive more conversion-boosting traffic to your website.
With a great track record of success, we can help you utilise your email campaigns for maximum impact.
An independently owned 5-star family holiday park, Searle’s wanted a website that would highlight the many facets of their business, from camping to touring, holiday accommodation to ownership.
We started with a workshop to understand their business goals and current objectives. This enabled us to concentrate on specific areas of the website and create a bespoke content management system to suit their needs.
A large message space was essential to the client to enable them to cross-sell offers and events and push seasonal content.
Mini sites for golf, ownership and locals were also created to enable a transparent and precise UX navigation from the main website for visitors not looking for a family holiday.
Searle’s have a vast entertainment programme, so it was vital for them to communicate what was available for different age groups visiting for a holiday. A bespoke module was built in the CMS to enable guests to search by age, time and location.
Since the site has been launched they have seen an increase in engagement and online bookings.
"Clockwork was recommended and we included them in our RFP process along with 3 other agencies, to build a new Searles Leisure Resort website. This is a massive website with 4 microsites and some complex, bespoke modules that we wanted specifically for our business.
We selected Clockwork because they ticked all the boxes and although not the cheapest, we felt Clockwork’s proposal represented good value given the fact that we knew this was a large complex web project. The stability and flexibility of their in-house CMS was a big factor as well as the fact that they have a team of real experts that each has a specific skill set needed to deliver a world-class, fully optimised and responsive website.
All in all, Clockwork Marketing gave us the confidence and they really did deliver beyond our expectations. Clare and all the team at Clockwork were brilliant, but specific praise must go to Michelle, Darren, Craig, Pete and Ian.
Thank you, we are very proud of our new website and we look forward to working closely with your marketing team as we grow our presence on the web and other channels."Graham Bray | Marketing Manager