The Tower Restaurant is part of the distinguished James Thomson Collection, a renowned Scottish hospitality brand. It was the first rooftop dining experience in Scotland.
Panoramic views across Edinburgh's skyline are an exquisite dining backdrop, but they still need marketing. Clockwork was tasked with boosting bookings at this central Edinburgh restaurant using our full range of digital marketing techniques.
- Increase online table bookings across brunch, lunch, afternoon tea, dinner
- Raise awareness of events
- Increase brand awareness
What we did
We developed a 12-month content plan for The Tower, featuring a combination of our different marketing services, unifying the restaurant’s communications and giving them a firm direction.
Email marketing is critical in driving customers to a website, a key part of modern marketing—with excellent returns.
For the Tower, we crafted a range of different email marketing campaigns, with sales lead copywriting and attractive designs. The results? The Tower’s email open and click-thru rates doubled. With just one email, over 1000 people visited the website and 456 people clicked to book.
Alongside email, we ran a campaign of social media posts and advertising, increasing The Tower’s brand awareness.
Furthermore, we wrote an interesting and reader friendly "top things to do in Edinburgh" blog, which was SEO-optimised with local dining search terms.