St Michaels in Falmouth contacted Clockwork Marketing early in 2018, amidst their £50m development. Their project included a new spa development and complete facelift, to become a world-class destination 4-star resort in Cornwall. They needed a new website to match their big ambitions.
St Michael's previous website was losing revenue. It was built in WordPress, had minimal security, and was under the responsibility of a single freelance developer.
Clockwork needed to:
- Make the site faster
- Refresh the homepage layout and design
- Make it mobile ready/ easy to use
- Create conversion optimised pages
- Make the homepage navigation simple
- Improve the hierarchy of information/messaging
What we did
We kicked-off this large-scale web project with an intensive two-day workshop, as part of the web development process at Clockwork, to understand exactly what St Michaels wanted to achieve.
The workshop included persona creation, branding ideas, and refining what the website needed to deliver. We created a detailed web specification and a provisional sitemap.
The next stage was defining functionality, specification, and content requirements. We generated wireframes demonstrating the basic navigation without content, followed by a fresh new website design.
Following this, we built the website to work on mobile first, using the Clockwork content management system (CMS). This lets users add content to mobile, tablet, and desktop views for different visitors. Lastly the site was populated with expert copy and full training given before going live.