Searles Leisure Resort
Searles Leisure Resort in Norfolk is an award winning UK holiday resort for families and couples and has been creating happiness for almost a century.
After building them an attractive, fast, and easy to use website we devised an intensive marketing campaign—making full use of our digital marketing services. The result was incredible.
- Drive traffic
- Engage and convert bookings
- Smooth transition from old to new
- Increase TripAdvisor comments
- Highlight core promise
- Improve brand consistency
"Clockwork was recommended and we included them in our RFP process along with 3 other agencies, to build a new Searles Leisure Resort website. This is a massive website with 4 microsites and some complex, bespoke modules that we wanted specifically for our business.
All in all, Clockwork Marketing gave us the confidence and they really did deliver beyond our expectations. Clare and all the team at Clockwork were brilliant, but specific praise must go to Michelle, Darren, Craig, Pete and Ian.
Thank you, we are very proud of our new website and we look forward to working closely with your marketing team as we grow our presence on the web and other channels."
What we did
Searles needed a new website that would highlight the many aspects of their business, from camping to touring, holiday accommodation to ownership.
We started with a workshop to understand their business goals. This enabled us to concentrate on specific website areas and create a bespoke content management system for their needs.
Firstly, a large homepage message space was essential, so they could cross-sell offers and events and push seasonal content.
Secondly, we created mini sites for golf, ownership, and locals—all of which were easily reachable from the main website. This gave a transparent and precise user experience (UX) for visitors not looking for a family holiday.
Searle's has a vast all-ages entertainment programme, so it was vital for them to communicate this diversity to guests. We built a bespoke events module in the Clockwork CMS letting guests quickly search by age, time, and location.
Since we launched their new website, supported by our digital marketing, Searles has seen a massive increase in engagement and online bookings, with online revenue up 29%.
Design & Development
We live and breathe hotel websites, which means we know how to create a website that truly works hard for your property.
We can prepare optimised content for your entire website, creating accurate, engaging copy that helps you really shine.
With a great track record of success, we can help you utilise your email campaigns for maximum impact.