Court Colman Manor is nestled at the foot of the Garw Valley in South Wales, a peaceful country house for all occasions.
- Boost awareness of upcoming wedding fair
- Increase attendance by 20% compared to last year (200 attended in 2018)
- Generate 10-20 quality leads
- Confirm at least two bookings on the day (£30,000 per wedding)
"We're over the moon with our new website and hope you all love it just as much as we do. A huge thank you to the team at Clockwork Marketing for their work, and to the wonderful photographers who have lent us their work."
What we did
Keeping Court Colman’s objectives in mind, we carried out competitor research, identifying where Court Colman could stand out. This included wedding search trends for the year and wedding imagery to match.
For top success, we recommended an integrated campaign approach, starting with a fully optimised wedding fair landing page. This is a web page with specific images and copy sitting within a website or on its own, helping increase campaign visibility in Google.
Then our focus turned to social media. We set up a Facebook event page with a budget, and started promoting it to people that were newly engaged, within a 25-mile radius of Court Colman.
We also crafted a number of persuasive social media posts to widen the campaign reach, along with some supportive Facebook advertising.
The Wedding Fair was a roaring success, with 400 attendees.
Bookings on the day: three weddings, four Ivy Cottages, and 50 wedding tours of Court Colman and sister hotel Great House.