Unlock the revenue from your data
Booking systems and your PMS hold a wealth of information, and yet very few properties spend much time drilling into them and even fewer make money from it.
Generate £1000s from targeted mailings
When we look at the data held in hospitality databases, we can identify a wide variety of insights, trends, and target data sets, for example:
- Who used to stay regularly, but hasn't in the last year/winter/whatever
- Who are the top visiting/spending customers?
- What is the typical travel time of guests?
- What is the geographic spread of clients?
- How much income is attributed to each marketing source?
- Who are the 'local tourists'? We often see properties highest-spending customers live less than an hour away.
- How many records have email addresses – and are you keeping in touch with those who don't?
Guest database audit:
We can extract your data remotely and process it. Once completed, you will receive:
- Summary report of the trends for your data
- Target lists of
- Your regular customers who have lapsed
- Your top customers
- Your local tourists
These insights can be used for marketing planning, reducing your marketing spend on advertising and marketing campaigns.
Send a postcard to 5,000 past guests - £3,500
A great way to use your data is to undertake a direct mail campaign to past guests – a quality postcard, for example, to invite them back. We can conduct the entire campaign for you
Identify the best prospects in your database
Create a stunning creative postcard design
Handle the print and post
Why bother? The last one we undertook for a client-generated £28,000 when mailing 7,000 past clients.
Direct Mail – nowadays its pretty novel getting the post, it stays around and stands out in a crowded digital market.Get your analyics setup