Marketing services for hospitality
During lockdown we have seen email open rates for our hospitality clients increase from an average of 25% up to an average of 54%. Click through rates, typically around 2%-5% have regularly been 10%-15%, showing that engagement with email communications is up significantly since before the outbreak.Get your email campaign
While lots of people have more time on their hands and will potentially read emails, you still need excellent content. Short and snappy is better, at the time being there's no harm in going for a longer form email template (so long as you're filling it with inspiring imagery and helpful tips - blocks of wordy content will always be a turn off when it comes to email).
Your guests will value the time you have taken to stay connected. These communications will strengthen your brand, and when things go back to normal, you will be first and foremost in their mind.
Top performing email content:
We can design, write and manage an email send on your behalf, to up to 10,000 of your loyal guests and subscribers. Prices available for larger sends.
Your email will need great, standout, engaging content. If you need assistance with content creation to include within your email campaign, we can assist with the following...
Our in-house copywriter will work with you to select a relevant topic, then create and upload an engaging blog post to your website. As well as being a great way to share valuable content with your guests, regularly uploading rich, new content is vital in order to keep your website favoured by search engines. Particularly important at this moment in time when we're seeing traffic to hospitality websites having dropped up to 80% compared to the same time last year.
Our designers will create a branded 6-page PDF book for you to share with your guests – to include a mix of puzzles, recipes and tailored tips on how to stay well during lockdown. Encourage recipients to print and share with neighbours (if safe to do so), and forward to friends and family.
Capture people’s attention with a prize draw. We will create a tailored landing page with data collection form, terms and conditions and enticing copy so all you need to do is run the competition. Encourage social sharing in order to boost your email database even more!
Today we will be moving into our new offices.
Our phone lines are also moving with us so we will be without phones for most of the day
Staff will be available via email and please check our social media throughout the day for updates