Case Study

Woolacombe Bay Hotel & Spa

  • Services:
  • Brand
  • Website
  • Digital
  • Marketing Strategy
Increased
Bookings
+128% Aug - Oct 2019 (Increased by over 150 bookings)
Increased
Revenue
+153% Aug - Oct 2019 (Increased by over £65,000 online)
Increased
Room Nights
+400 Aug - Oct 2019 (Average booking value +£47)

Project
Objectives

  • Attract a younger more affluent audience to lower the average guest age
  • Drive off-peak occupancy by encouraging summer guests to come out of season
  • Engage locals, putting the hotel at the heart of the community

"We are absolutely thrilled with our new website which is everything we envisioned, and more. It was brought together with the fresh, new ideas Clockwork always brings to the table while ensuring everything is kept moving forward in a fast-paced marketing environment. Thanks to everyone at Clockwork who really pushed hard to get us live."

Sally Lancaster, Woolacombe Bay Hotel

What we did

We created a visually striking modern website—meeting our client’s vision. It brought to life their brand story, was friendlier in design, and included an intuitive booking journey for guests.

This new design used retro photography, conjuring happy childhood memories of family holidays, in a contemporary yet nostalgic way.

To really showcase the beauty of their location, we used a wide-screen image space—ideal for inspirational photography or video. We also created a user-friendly navigation, to effortlessly lead visitors, with subtle calls to action driving bookings.

Additionally, we developed a series of seasonal and local multi-channel marketing campaigns. These targeted younger, affluent people, driving traffic and lowering the average guest age.


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