Case Study

Tower Restaurant

  • Services:
  • Website
  • Digital Marketing
  • Gift Vouchers
Mobile Visits
Direct Visits


  • Increase online table bookings across brunch, lunch, afternoon tea, dinner
  • Raise awareness of events
  • Increase brand awareness

What we did

We developed a 12-month content plan for The Tower, featuring a combination of our different marketing services, unifying the restaurant’s communications and giving them a firm direction.

Email marketing is critical in driving customers to a website, a key part of modern marketing—with excellent returns.

For the Tower, we crafted a range of different email marketing campaigns, with sales lead copywriting and attractive designs. The results? The Tower’s email open and click-thru rates doubled. With just one email, over 1000 people visited the website and 456 people clicked to book.

Alongside email, we ran a campaign of social media posts and advertising, increasing The Tower’s brand awareness.

Furthermore, we wrote an interesting and reader friendly "top things to do in Edinburgh" blog, which was SEO-optimised with local dining search terms.

View Website
Tower Restaurant Website
Tower Restaurant Website