Mobile Visits +0%
Direct Visits +0%
- Increase online table bookings across brunch, lunch, afternoon tea, dinner
- Raise awareness of events
- Increase brand awareness
What we did
We developed a 12-month content plan for The Tower, featuring a combination of our different marketing services, unifying the restaurant’s communications and giving them a firm direction.
Email marketing is critical in driving customers to a website, a key part of modern marketing—with excellent returns.
For the Tower, we crafted a range of different email marketing campaigns, with sales lead copywriting and attractive designs. The results? The Tower’s email open and click-thru rates doubled. With just one email, over 1000 people visited the website and 456 people clicked to book.
Alongside email, we ran a campaign of social media posts and advertising, increasing The Tower’s brand awareness.
Furthermore, we wrote an interesting and reader friendly "top things to do in Edinburgh" blog, which was SEO-optimised with local dining search terms.