Case Study

St Michaels Resort

  • Services:
  • Brand
  • Persona Creation
  • Website
Increased
Visitors
+49%
Increased
Revenue
+48%
Increased
Room Nights
+£115k

Project
Objectives

St Michaels previous website was losing revenue. It was built in WordPress, had minimal security, and was under the responsibility of a single freelance developer.

Clockwork needed to:

  • Make the site faster
  • Deliver a creative new website layout and design
  • Make it mobile ready / easy to use
  • Create conversion optimised pages
  • Make the homepage navigation simple
  • Improve the hierarchy of information/messaging

What we did

We kicked-off this large-scale web project with an intensive two-day workshop, to understand exactly what St Michaels wanted to achieve.

Our workshop included branding ideas, persona creation, and refining what their website needed to deliver. From this we created a detailed web specification and sitemap.

The next stage was defining functionality and content requirements. We generated wireframes with a basic navigation, followed by a fresh website design.

Following on, we built their website to work on mobile first, using the Clockwork content management system (CMS). This lets users add content to mobile, tablet, and desktop views for different visitors.

Lastly their site was populated with expert copy and full training given before going live.


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St Michaels Resort website
St Michaels Resort website