- Drive traffic
- Engage and convert bookings
- Smooth transition from old to new
- Increase TripAdvisor comments
- Highlight core promise
- Improve brand consistency
"The stability and flexibility of Clockwork's in-house CMS was a big factor as well as the fact that they have a team of real experts that each has a specific skill set needed to deliver a world-class, fully optimised and responsive website.
"Thank you, we are very proud of our new website and we look forward to working closely with your marketing team as we grow our presence on the web and other channels."
What we did
Searles needed a new website that would highlight the many aspects of their business, from camping to touring, holiday accommodation to ownership. We started with a workshop to understand their business goals. This enabled us to concentrate on specific website areas and create a bespoke content management system for their needs. Firstly, a large homepage message space was essential, so they could cross-sell offers and events and push seasonal content. Secondly, we created mini sites for golf, ownership, and locals—all of which were easily reachable from the main website. This gave a transparent and precise user experience (UX) for visitors not looking for a family holiday. Searle's has a vast all-ages entertainment programme, so it was vital for them to communicate this diversity to guests. We built a bespoke events module in the Clockwork CMS letting guests quickly search by age, time, and location. Since we launched their new website, supported by our digital marketing, Searles has seen a massive increase in engagement and online bookings, with online revenue up 29%.