Case Study

Hele Valley Holiday Park

  • Services:
  • Brand
  • Website
  • Digital
Users
Up
+52% Jan - Oct
Bounce
Rate
-9% Jan - Oct
Search
Traffic
+67% Jan - Oct

Project
Objectives

  • Designed an attractive new brand
  • Deliver a creative new website layout and design
  • Make it mobile ready / easy to use
  • Create conversion optimised caravan sales page

"From our initial enquiries through to completion, the team at Clockwork has gone above and beyond to deliver a fantastic looking website with an incredibly user-friendly CMS. We’re the first to admit that we have, shall we say, ‘exacting’ standards here at Hele Valley, but not once was a phone call or email enquiry met with anything less than enthusiasm and understanding. Ever-patient and creatively responsive to an evolving brief; Darren and the team have been a delight to work with, we couldn’t be happier with the result. It’s really surpassed our expectations."

Rachel Tearall, Hele Valley Holiday Park

What we did

Hele Valley holiday park is in a lush North Devon valley close to the sea, surrounded by nature. This fuelled our design and messaging. As did the nostalgia of childhood memories and seaside holidays. Combined, these two powerful strategies evoke an emotional response from website visitors, boosting bookings.

Hele Valley’s new brand brings the outside into the website, but with clean modern visuals and handwritten fonts for a family-friendly touch.

The website also has a user-friendly caravan sales page giving customers the opportunity to search by price and dimensions, whilst also viewing floorplans and interior images. This helps Hele Valley maximise sales of its ex-caravan stock, increasing sales revenue alongside bookings.


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