100% built to fuel hotel bookings...
Your website’s functionality, aesthetics and booking engine must be right for your hospitality business. If they are, your site will be a pleasure to use, and you’ll see the financial returns.
Any old site will not do. A website that doesn’t meet the needs of your hotel and doesn’t function as your customers expect will actively damage your business.
Hospitality online is unique
Booking a hotel room isn’t the same as ordering curtains or your weekly food shop. Hospitality sites, including yours, have (or should have) distinct routes to purchase and features that other sites don’t.
Cheap, nasty and unfit for purpose
When buying a website, your first goal is to avoid bargain basement deals, and the “too good to be true” crew. Buy cheap, buy twice.
Think – a website lacking in relevant hotel features, sloppily built, with a hard to use booking engine and no technical support when it’s live…
Once you’ve found a respectable agency with a team of experts to hand, you’ll still need to explain your industry to them. This is time you don’t have. Plus, it’ll be surprising if they understand booking engines. Let alone industry KPIs like room yield.
Hospitality marketing experts
At Clockwork we’re proud to say we work exclusively with the tourism industry – and have done for well over 20 years. We understand the digital marketing and website needs of your business better than any other agency.
We understand your goals for each web page, how people use accommodation websites, how they want to book and current hospitality market trends. We can directly apply our wealth of industry knowledge to your business – raising our service above other agencies.
Building the right tools
Our custom-made content management system was created with busy hoteliers in mind. Need to quickly update late availability? Upload some new room photos? You’ll find our CMS easy to use and intuitive to your needs.
We’ve seen most booking engines under the sun and have access to lots of hotel website performance stats. This means we can recommend the best booking engine for your site. Then, after connecting Google Analytics, let you know how it’s doing in relation to other hotels.