Useful holiday park data
70% of website visitors use a mobile and a massive 55% book stays on their mobile.
78% of bookings are for short breaks—four nights or fewer. To meet this trend, your park needs flexible calendars (like the hotel industry) so guests can book two nights any time of year.
Fewer families are booking, 52% of bookings are now couples or groups, so talk on your website about the benefits to these people in choosing your holiday park. Why not create special breaks for them; for example, romantic getaways.
18% of bookings are taken within seven days of a stay—so ensure it’s easy to book late availability.
35% of bookings are made by millennials. These are people born between 1981-1996 so are 23-39 years old. They have their own nuances and key areas that you can profit from.