It’s more than just one day
It’s essential, in order to maximise reach and sales, to start promoting the fact that you’ll be offering some spectacular bargains, in advance of the day itself. Put out some teasers on social media, ask people to sign up to a dedicated VIP email list or add a countdown to your website. Don’t be afraid to extend the deal for another day to reap more rewards: ‘due to overwhelming demand, we’ve extended our sale for another 24 hours!’
Tip: Be careful not to give away too much too soon and lose your captive audience on the day itself!