Online Masterclass Series by Clockwork Marketing
Best Loved and Clockwork Marketing are delivering essential webinar content for hotel owners, GMs and marketing specialists.
- Instagram usage is huge, used by billions worldwide, we will uncover the latest features and give you the confidence to do more of the right thing.
- Most of your website visitors will come from a Google search, so we will cover how to ensure your Google Business Listing is optimised.
- A strong brand will make you stand out from the crowd and will help you attract customers and staff. We will highlight how to lift your brand for excellent communications.
Boosting Instagram for hotels
Social media for hospitality
Getting overwhelmed with social media? Hashtags, reels, engagement, reach and audience profiling? This masterclass will give you practical insights and guidance on the best use of social media to make your hospitality business stand-out.
On this webinar you will learn from Clockwork Marketing’s social media experts about:
- Reels v stories v posts
- Social dos and don’ts
- Finding and using #tags
- Leveraging user generated content
- Best times to post
- Your Instagram brand
- And more
Getting found in Google for hotels
Search Engine Optimisation for hospitality
Wednesday 25th May 1030-1130 live webinar
Confused with Google? How do your competitors come up higher in Google search results? Google Business Profile and keywords are a crucial part of your Search Engine Optimisation strategy. This masterclass will give you practical insights and guidance on the best use of Google Business Profile to make your hospitality business stand-out.
On this webinar you will learn from Clockwork Marketing’s Search experts about:
- Tips for being found on Google
- New sustainability features in Google search
- New hotel booking links in Google search
- Optimising location-based search
- Optimising your Google Business Profile
The importance of a great hotel brand and how you get one
Brand strategy for hospitality
Wednesday 29th June 1030-1130 live webinar
What’s the point of a strong brand? A great brand will make you stand out from your competitors – attracting and retaining customers and staff. This masterclass will give to practical insights and guidance on how to develop and use a strong brand to make your hospitality business stand-out.
On this webinar you will learn from Clockwork Marketing’s strategic experts about:
- Emotive branding
- Creative content
- Internal branding
- Leveraging your brand for recruitment
- What great hotels do with their brands