The icing on the cake...
Although there’s no denying a wedding season exists during spring and summer, increasing numbers of couples are opting for out of season weddings. So, it’s more important than ever for them to be able to visualise your venue in all seasons.
The best way to prove your venue is the perfect choice all year round, is by using a variety of seasonal wedding imagery on your website and in brochures. Consider using separate galleries for spring, summer, autumn and winter.
Date Specific Promotions
Do you have one Saturday left to sell in August next year? Or a date available due to a last-minute cancellation? Put together a tempting package with a price and share via a boosted social post and email campaign.
Not only will this inevitably fill the date, but it gives you another reason to talk to prospective couples and increases your brand awareness.
Target by Relationship Status
With Facebook’s relationship status feature, you can highly target your wedding advertisements; reaching people who’ve recently become engaged, and even the friends of the recently engaged.
What’s more, you can refine it further to people hunting for wedding venues in your area.
The Power of Print
Nearly all couples begin their search for their perfect venue online, but with so much noise in the digital world, it’s refreshing to receive something printed and lovely. On your brochure download page, give couples the option of ordering a printed copy of your wedding brochure, with a personalised letter in the post.
Your beautifully designed and printed brochure shows your venue at its best, something that a poorly printed PDF doesn’t.