“Your brand is your story, online and offline”
A powerful brand is vital for building awareness and communicating your key messages effectively and successfully. Your brand tells a story about your business without saying a word; all the more important to invest wisely to get it right, not to mention, continually be considering making improvements and tweaks; evolving your brand as you evolve your business.
It goes without saying that all brands our unique, but our creative team have put together these nuggets of expertise to help you keep ‘on brand’!
It’s more than a logo...
Branding isn’t just a logo, it’s your tone of voice, your typography, your colours, your photography combined to communicate your values and key messages. Use these elements to build customer awareness, trust and loyalty.
Deliver a clear message
Branding is much more than a visual identity – it should convey all the qualities that are unique to your business. Your brand is communicated visually, verbally and experimentally. The real magic happens when all these elements come together – arousing emotion, driving up conversions and increasing spend.
Stand out from your competitors
Define your goals: educate employees, grow your brand with your business, combine marketing strategies and have long term vision.
Convey a clear message: be consistent and transparent, use a strapline and repeat your message again and again.
Be visual: be consistent with imagery and brands colours, be instantly recognisable and print your logo everywhere.
Engage with your customers, national and local: make regular contact with customers, listen to their feedback, know your target audience, attract new customers and reconnect with older ones.
Use social media: be professional online, start a company blog and share engaging content.
Be professional: build relationships with other brands, create a professional website, network with peers, attend local events and sponsor events or charities.
Be brilliant! Continue to learn, position yourself as an expert in the field and promote your achievements.
Don’t be afraid to rebrand
Making changes to your brand can be daunting and scary, but don’t be afraid! Sometimes a simple refresh can give you a second chance to make a great first impression, or make people look twice. There are plenty of marketing opportunities around a rebrand so don’t forget to factor this into your marketing strategy, whether it’s a big reveal or a more subtle change, a rebrand allows you to create hype and excitement to attract with new customers and reconnect with older ones.
Hear from our happy clients...
Kilcamb Lodge Hotel (brand refresh)
We enhanced Kilcamb Lodge’s brand identity and created a website to reflect the character, quality and care presented at the hotel. Owners, Sally and David Fox say “Clockwork have transformed our business, and doubled our turnover since we began working with them in 2014”.
Hebasca Group (Complete rebrand)
Thinking big from the start: ‘We want 10 hotels in 10 years’ the bold founders told us. We carefully crafted a striking brand identity that could cope with this rate of expansion. We brought the brand to life, creating in-room smile-makers to turn guests into fans. The resulting brand stands out, for all the right reasons. Ask us more…it’s an interesting story.
Woolacombe Bay Hotel (Brand refresh)
The team say “Thank you so much for all your help, the brand document looks fantastic.It’s been a very quick turn around from your initial drafts so thank you for working so quickly and assisting us to meet our deadlines!”
You have the opportunity to engage your customers via your brand, but are you making the most of it?
A strong brand is the foundation of a successful hospitality business. Our talented designers and marketing consultants can help you. We provide comprehensive branding and marketing strategy services; our aim is to capture the real essence of your property and communicate this effectively and through creative marketing.
Get in touch with our team of talented marketers and designers now to discuss your brand strategy: call 01803 872999 or email firstname.lastname@example.org
From technical support to complete digital marketing solutions, Clockwork have helped a huge variety of UK hotels and businesses to thrive. With expertise from branding and market research to building top quality responsive websites, our team of specialists have the passion and knowhow to help you succeed. See the Clockwork Portfolio to view our work, or contact us directly to learn more.