Looking to create a new website or improve on what you currently have?
Senior Designer, Michelle Sims, lists her top 5 easy steps to perfect web design…
Tip 1 - Don’t make your visitor think:
Keep navigation and layout clean and simple. You only have 3 seconds to make an impression on the user so complicated/quirky layout are a no, no!
Tip 2 - Don’t be afraid of white space:
White space is really important, not only does it reduce the cognitive load for the visitor but it makes it possible to perceive the information presented.
Tip 3 - Colour balance:
Stick to two or three main colours for your website. Remember dark text on a light background is easier to read than light text on a dark background.
Tip 4 - Reduce unnecessary links:
Simplify your website by doing away with any extra clicks and pages that are not really needed. Get in the mindset of the visitor – if you were to arrive on your website, what are the key things would you want to do?
Tip 5 - Trust in the experts:
Your web designer is here to help and guide you to make the right discussions with your new website. Keep the user in mind when it comes to usability and functionality.