Why your brand is everything in a hotel staffing crisis
You will have noticed there’s a hospitality staffing crisis. Perhaps you’re experiencing it yourself. A common narrative is the pandemic and lockdowns have reduced professional trust in hospitality. Others feel the staffing crisis is of the sector’s own making. Either way, your brand is everything now...
Marketing Secrets - Pt1 Creative Hospitality Marketing Campaigns from 2020 webinar
Ideas for all hospitality businesses to make your brand stand out.
Marketing Secrets - Pt2 Data insights through covid and beyond webinar
Google hospitality search trends, Google Analytics benchmarking, Visit Britain data, Travel Weekly and Hospitality Net predictions.
Marketing Secrets - Pt3 Hospitality trends for 2021 - 2022 webinar
Do the things you are in control of. Staycations, work from home and business clients, weddings, events and parties, wellness trends.
Marketing Secrets - Pt4 Marketing to win your share of the business webinar
Marketing messaging matrix - what to do in the short-term, for summer and for autumn. Upcoming trends - capturing customer data, dynamic pricing, social media, Google core update, Google Analytics v4, gift vouchers, metasearch....
How has hospitality marketing been affected by Covid?
£220million lost a day for hospitality businesses
Since March 2020, the Covid pandemic has affected all the hospitality industry. UK hospitality estimated that the cost of this is £220 million a day.
For Better or Worse: The Pre and Post Covid Wedding Landscape
2020 was a write off for most hospitality businesses but wedding and events venues were hit particularly hard and seem to be last in line on the roadmap to ‘normality’.
Using Data to Boost Your Hospitality Bookings
Data can tell you a lot about your customers and the insights from it can be used to target potential new customers with creative campaigns to boost your bookings.
UK Travel and Consumer Insight During Coronavirus
How are UK travellers planning and booking domestic trips for Autumn and Winter 2020/21? We explore research from Visit England and BVA BDRC revealing the latest trends.
Marketing through Autumn and Winter
People were already feeling distrustful, disoriented and disconnected due to living in an increasingly volatile, uncertain, complex and ambiguous (VUCA) World. Coronavirus has accelerated this tenfold, but hospitality businesses can help counter these feelings with the right offerings.