June 13 2019
Following our last months blog on colour, we’ve decided to look at this year’s chosen Pantone ‘Living Coral’. For those who aren’t designers or marketers, Pantone is a US company that specialises in colour. It keeps a library of globally recognised “Pantone Standards” to keep colours consistent no matter where and by whom they are printed Worldwide. Using...
May 10 2019
When it comes to trends in 2019, colour will be the first thought on all designer’s minds. Colour sparks emotion and is the root of all design theory. In 2019 black and white is out, bright and brash is in… but how can colour influence the buying decision? Understanding color psychology is a key aspect of creating a colour palette that works well in website design. Whilst...
December 19 2016
The Power of PrintWhy Direct Mail and Printed Marketing Materials Still CountCan “old school” print still hold its own in the 21st Century? Or are the days of brochures, books, menus and other printed literature numbered? The Clockwork team remain convinced that ink will still coexist with pixels for many years to come. Hence this month we wanted to make the case for print: It is plain fact...