Ads Work Better on Search Sites than Social Networking Sites [January 7 2010]
It appears that consumers are more likely to pay attention to ads on search engines and price comparison sites according to research from Mintal. The report found that consumers are more likely to pay attention to ads placed on search engine sites...
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It appears that consumers are more likely to pay attention to ads on search engines and price comparison sites according to research from Mintal. The report found that consumers are more likely to pay attention to ads placed on search engine sites...
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Facebook Leads the Social Media Boom [January 7 2010]
Social media sites are becoming more and more popular among Britons, with Facebook dominating the boom. In September 2009, research estimated that Britons would spend 11.1 billion minutes on the 75 most popular social media sites (nma 5 November) ...
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Social media sites are becoming more and more popular among Britons, with Facebook dominating the boom. In September 2009, research estimated that Britons would spend 11.1 billion minutes on the 75 most popular social media sites (nma 5 November) ...
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Boxing Day Busiest E-Shopping Day in 2009 [January 7 2010]
According to Experian Hitwise, Boxing Day was the busiest online shopping day in 2009. The second busiest shopping day was the 27th December, followed by pre-Christmas shopping peaks such as Cyber Monday on the 6th December. Christmas Day 2008 was...
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According to Experian Hitwise, Boxing Day was the busiest online shopping day in 2009. The second busiest shopping day was the 27th December, followed by pre-Christmas shopping peaks such as Cyber Monday on the 6th December. Christmas Day 2008 was...
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Hotels.com introduces visual search [September 11 2008]
In a world first, Hotels.com, the world’s most-visited online accommodation website, is launching a brand new search tool designed to match travellers with hotel recommendations using a simple series of pictures. Dev...
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In a world first, Hotels.com, the world’s most-visited online accommodation website, is launching a brand new search tool designed to match travellers with hotel recommendations using a simple series of pictures. Dev...
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The Knock On Effect Of PPC Click Through Rates [September 9 2008]
When embarking on a PPC advertising campaign, your click through rate is obviously seen as important but it's important to remember that just because nobody is clicking your ads it doesn't mean that you aren't losing out as a result. Not only does...
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When embarking on a PPC advertising campaign, your click through rate is obviously seen as important but it's important to remember that just because nobody is clicking your ads it doesn't mean that you aren't losing out as a result. Not only does...
[read on]
The 4 Secrets of Successful PPC [September 9 2008]
Pay Per Click (PPC) advertising campaigns are here to stay. In the last decade, as the internet has become an ever more important part of today's society, online marketing campaigns have become a common way to sell products and services. H...
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Pay Per Click (PPC) advertising campaigns are here to stay. In the last decade, as the internet has become an ever more important part of today's society, online marketing campaigns have become a common way to sell products and services. H...
[read on]
Setting your PPC objectives [September 9 2008]
Before you set out on a PPC campaign, whether it be your first time or your hundred and first, you must be clear about your objectives. What would define success for you? The most common definition of success for a PPC campaign is the number of co...
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Before you set out on a PPC campaign, whether it be your first time or your hundred and first, you must be clear about your objectives. What would define success for you? The most common definition of success for a PPC campaign is the number of co...
[read on]