What is Search Engine Optimisation (SEO)?

Search Engine Optimisation is the process of making your website content easier for search engines to index, find and display. Getting your website to the top of search engine results is what it’s all about. This offers advantage and increased opportunity to receive more quality visitors - simply by being amongst the first on the results list.

As there’s no human intervention within the results selection process (it’s all done by automated ‘spiders’ crawling over your webpages), we can influence your position by refining webpage content, researching and incorporating the most popular keywords (search terms) being used to find your particular service or product. By applying the correct density of these carefully chosen keywords and monitoring and refining the process over time, we can achieve dramatic results. Considering an estimated 87.69% of all web searches conducted in the UK were through google.com or google.co.uk - getting onto page one of Google search results has the greatest potential to increase volume and quality of traffic to your website.

However, the criteria that search engines use to determine the order of results isn’t just related to ‘on-page’ factors such as keywords, density and quality content. There are also ‘off-page’ factors that include the number of external links to your site. By sourcing and building relevant, quality in-pointing links, we can increase the ‘importance’ factor and ranking given to your site, which in turn helps to drive it further up the results list.

Results Focussed

With 10 years' experience of successful SEO behind us, we’ve attained impressive results for many broad ranging, top keyword phrases. For example, on Google page one results we’re achieving No 2 position for ‘uk health spa’ and No 4 position for ‘health spa’ & ‘health spa break’ for our client, Cedar Falls. On a similar note, we are also achieving No 1 position in Google results for ‘Devon Conference Hotels’ and No3 position for ‘Hotels in Devon’ for our client devonhotels.com

Customer Focussed

Our customer friendly web-team offers a wealth of knowledge and local expertise. Caring and always clear and transparent in our working, we produce meaningful statistical analysis of results including anticipated actions and our recommendations, on a monthly basis for each client. It’s this unique level of thinking and our passion for a result driven service that sets us apart and has people talking.

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