For some hoteliers and hospitality providers, just surviving year-to-year is a
challenge. Trying to predict trends in customer behaviour and new demands
is an added headache. But understanding these trends can help you get
ahead of your competition in 2024 and beyond.

Tourism businesses need to be aware of:

• Growing customer demand for accessibility and inclusion
• Sustainable and purpose-led travel
• The impact of AI (Artificial Intelligence) on the booking process, marketing and in-room experience