Data Sourcing & Management Devon and the South West
We have been supplying data and lists to clients for over 10 years. Through this time we have found the more you understand about who you want to target, the greater the response will be.
So if you think, for example, your target audience is “the grey market”, think again. There are over 44 million adults in the UK and probably half of them fall into that category.
Whether you wish to target businesses or consumers, it is possible for us to analyse your client list and tell you more about them than you already know. Once we can identify the “pattern of your client” we can then identify the most likely prospects and go after them.
Even the most carefully planned direct marketing campaign can fail if the data you are using is out of date, or if you are mailing to people who are uninterested in the product or simply wouldn't be able to afford it.
Data Cleansing
We are also able to audit a database and advise of house or business movers (and supply their new address) and can also inform clients about goneaways and deceased persons. We can help you to avoid upsetting your existing customers by deduplicating against your client databases and highlighting (or removing) your customers from your prospect lists.
Why do I need to clean my data?
Business to business (B2B) data decays at a rate of 37.7% a year, a faster rate than consumer data due to the dynamic nature of the business environment.
Consider these startling facts:
- 3.25 million people move address every year
- 7% of the UK population changes every year
- 30,000 – 100,000 changes are made to telephone records every day
- 50,000 people die every month within the UK
- Over 16.9 million people are registered on the TPS, CTPS and FPS Registers
We can provide a free assessment of your data to determine its cleanliness and advise of any required cleaning procedures.