The third and final blog in our PPC Series focuses on the different PPC Strategies and the Pros and Cons of using them. The previous blogs focused on the changes that Google has made to displaying Ads and then Top Tips for Making a PPC Campaign. When...

  According to Pantone the official colour for 2012 will be Tangerine (Pantone 17-1463). Pantone says: “Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” said Leatrice...

For any promotional message, the headline is incredibly important. You have just a few seconds to make an impact, to get that reader to continue reading! The headline must be relevant to the reader and it must contain a benefit to them, otherwise ...

VAT should be slashed to 5% to allow the hospitality industry to grow and wealth to increase from next year. The British Hospitality Association (BHA) has called for rates to be reduced on restaurant meals, hotels and entry to attractions to boost jobs...