Ads Work Better on Search Sites than Social Networking Sites

It appears that consumers are more likely to pay attention to ads on search engines and price comparison sites according to research from Mintal. The report found that consumers are more likely to pay attention to ads placed on search engine sites (54%) and price comparison sites (43%) than social networks (28%).

The research showed that there were key gender differences between who clicks into the advert. Women are more likely to take notice of ads on social networking sites (47%) compared with (41%) of men. It is seen that women tend to use the internet to communicate whereas men tend to focus on entertainment. However, it is the younger generation (16-24) who are more likely to pay attention to adverts on social networking sites, (48%) especially if they were entertaining. This provides a good advertising opportunity for businesses with a young target audience such as beauty or clothing companies.

Added: January 7 2010

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